She thought about someone she had heard of-a psychiatrist who was a friend of her mother-in-laws. She was so impressed with him that she asked him to work for her on a part-time basis. The power of Social Media on the Internet is the power of connectors. They had a wonderful meeting and the psychiatrist told her of an organization that helps adolescents with eating disorders. At sixty, he sold the papers at 12 times what he paid for them. His books have ended up on the New York Times Bestseller list many times. Malcolm Gladwell’s tipping points . Malcolm Gladwell’s Mavens The Law of the Few is about the people who spread messages, ideas, or viruses and cause epidemics to tip. Gladwell might be wrong about the 20 percent figure, but he’s probably right about the types of people who make “the law of the few” possible. Marianne thanked her connector and keeps in touch by e mail. from The Tipping Point: … According to Gladwell there are two kinds of connectors--those … Connectors: In the 1960s a psychologist, Stanley Milgram, discovered that it only took five to six steps to get a package from one place to another using a networking system of people. Gladwell categorizes these special people as the Connectors, Mavens, and Salesmen. And the 10,000-hour rule, of course, which taught us that greatness in art was reachable after we had practiced our craft for 10,000 hours—a “rule” so riddled with obvious exceptions and provisos that it can scarcely be called a rule, even metaphorically. How to Use the Art of Positive Realism for Maximum Success, How to Start Running – Without Feeling Like a Failure, How Traveling Can Drastically Improve Your Interpersonal Skills, 6 Books To Read If You’re Not Sure It’s Time To Go Your Separate Ways, Strength In Numbers – Sexual Harassment Is Not Okay, How to Be a Good Listener (And a Better Communicator), How We Are Confusing Self-Love with Narcissism In This Generation, 10 Best Lumbar Support Cushions That All Desk Workers Need. In the book The Tipping Point, author Malcolm Gladwell talks about three different archetypes of people: mavens, connectors, and salespeople. First, he owned a ski resort and sold it to a marketing company; then, he bought a chain of small monthly newspapers. It is a "what's next" strategy that can work. (The definition of “know” here is very broad. Should they make a career change? And explain why you selected that person. So What Makes Malcolm Gladwell Such an Expert. After all, scientists aren’t exactly socialistas in the Gladwell sense. Author Malcolm Gladwell explores how products and phenomena can become “epidemic,” spreading for no apparent reason. Take a peek into the mind of a man of great achievements. In his bestselling book, The Tipping Point, Malcolm Gladwell identified three personality types that create and influence social epidemics: the Mavens, the Salespeople and the Connectors… He first considered Facebook after seeing the movie, "The Social Network", and knew that there were over 5 million active users. 1,291 words. The types are connectors, mavens, and salesmen. You need connectors, mavens and salesmen to spread the idea. Malcolm Gladwell is the author of five New York Times bestsellers — The Tipping Point, Blink,Outliers, What the Dog Saw, and David and Goliath. Justin's story is instructive. He started his writing career working for conservative publications. She found a volunteer summer job working for a forest ranger. Understanding how social complex systems interact can help us to make more informed decisions in business (e.g. He had read Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Difference. Power-users of StumbleUpon or Digg are Connectors. On the first day after his work life ended, his wife went to work, his boys went to school and there he was with his mother-in-law. You write about employment. People with a special gift for bringing the world together. After your initial conversation or meeting, request a follow-up conversation. Audio: Listen to Malcolm Gladwell talk about rapid cognition, social epidemics, mavens and connectors, in fact all the things that have made him "Malcolm Gladwell". Gladwell describes connectors as those people who know many worlds and can link people to networks they did not know existed. In the book The Tipping Point, author Malcolm Gladwell talks about three different archetypes of people: mavens, connectors, and salespeople. He earned a $1-1.5 million advance for this one. Justin felt as if he had found an angel. Can you help me find something to do?" Gladwell proposes his so-called “Law of the Few” which states that epidemics “tip” because of certain exceptional individuals who fit 3 categories: connectors, mavens, and salesmen. As you consider your next move, consider how you would go about finding a connector. All Rights Reserved. Malcolm Gladwell knows a thing or two about influential ideas. Justin and Marianne found new possibilities as a result of finding the right connector. Both kinds of connectors can expand one's social horizon. Marianne contacted the psychiatrist and asked if they could meet for coffee at a place convenient to the psychiatrist's office. E mail you–a FREE service from Psychology Today taken me six months even. Journalist, author, and human behavior to conspiracy theories in times of crisis you need connectors mavens. 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