Billboards are generally the free-standing boards you see on the sides of freeways or on main roads in suburban areas. I’m stating the obvious of course but the point is that advertising rates vary enormously and that potential advertisers should be cognisant of this. As with all advertising, however, billboard or outdoor advertising needs to be approached strategically and professionally and the process typically commences with identifying your target markets and researching their media consumption habits. To advertise in the Elias Motsoaledi Road contact placemyad.co.za on 087 943 9393 or email bookings@placemyad.co.za one of our experienced consultants…. To the flighting cost would be added the origination cost, and the cost to print the artwork. This site is located on the N1 Ben Schoeman after the Olifantsfontein On/Off ramp and before the New Road On/Off Ramp. These are extremely effective, so long as the creative messaging is kept simple and eye-catching. My advice to anyone interested in advertising a product or service would be to ask your marketing consultant (if you have one) to put you in touch with an experienced media buying and planning agency. This gives a high possibility of engagement. Let your creativity come to life on our High Definition LED outdoor digital billboards, a cost-effective outdoor advertising solution with low production costs available in high impact locations. This field is for validation purposes and should be left unchanged. Digital billboards can cost over $15,000, depending on the location. Billboard advertising is a great method in growing your geographical target. Visual resources such as scenic landscapes and cultural streetscapes constitute major tourist attractions. Best of all is that so long as they get to place your advertising, their services and expertise typically come to you at no cost. And unless you’re a seasoned marketer, you may find it difficult deciding which advertising package, radio station or TV time slot will be best to take advantage of so as to deliver the most bang for your buck. Our LED billboards can show full-length commercial advertisements. In newspaper or magazine advertising, a quarter page black and white advertisement hidden on page 23 in a Caxton newspaper will be much cheaper to flight than a full page full colour ad with a product sachet affixed to it in a glossy magazine like FHM. In some states and cities, a license is required, the average cost of which is approximately $200 per year. To advertise in the N1 Ben Schoeman contact placemyad.co.za on 087 943 9393…, Located on New Canada Road before the Soweto Highway Intersection. CPM R40 South Africa. The cost of constructing a billboard can range from $26,000 to $300,000, which often requires financing from banks or, more often, an outdoor leasing company. We currently manage some of the largest iconic billboard sites in Johannesburg and Cape Town for those wanting to make a bold impactful statement to consumers with outdoor advertising. In 1996, Alive Advertising established the very first electronic screen for outdoor advertising in South Africa. Many marketers will look at billboards in conjunction with radio advertising and as a strategy, this makes a lot of sense in a country like South Africa. Unless you’re an established marketer and have a full  service advertising agency working on your advertising account, obtaining advertising rates (and making sense of them) can be a time-consuming, frustrating, daunting and often difficult process. In June 2017 our site’s traffic was: For the best outdoor, out-of-home, and billboard advertising in South Africa, get in touch with Brand IQ. With combination rates on offer and discounted advertising packages for first time advertisers, it’s no simple matter providing the information required in a way that would be understood by someone new to, or unfamiliar with, marketing. There are ad agencies and media agencies specialising in outdoor advertising who can crunch the numbers. A request for “Rates to advertise during etv’s 19h00 news bulletin on a Tuesday or Thursday evening” would be much easier to provide than “rates to advertise on TV”. The importance of visibility to know how much does billboard advertising cost Like its location, the visibility of an advertisement is crucial to know how much it costs to rent a billboard. Whilst those within the advertising industry would know the difference between “billboard advertising” and “outdoor advertising”, some marketers may not – judging from the volume of enquiries I receive for eg billboards when what they are looking for are street pole posters, or maxi posters. 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